Therapist-approved affirmations that feel real, not forced – helping you build self-compassion one card at a time.
Looking for affirmation cards that feel genuine?
You know those affirmation cards that feel a bit too... positive? Ours are different.
Give Yourself Kindness cards understand that some days are harder than others. They're therapist-approved affirmations that help you be kinder to yourself, without forcing positivity that doesn't feel authentic.
"For affirmations to be effective, they need to resonate with you on a deeper level and feel believable." – Dr. Caroline Lee, Clinical Psychologist
Which affirmation set is right for you?
We have three unique sets: choose which one resonates most with you.
| If you struggle with: | Choose this set: |
|---|---|
| Perfectionism and self-criticism | Set 1: Permission to be imperfectly human |
| Navigating tough emotions and changes | Set 2: Emotional resilience & inner strength |
| People-pleasing and burnout | Set 3: Boundaries, worth & living authentically |
Or get all three sets and save – so you always have the perfect affirmation for any moment.
Set 1: Permission to be imperfectly human
Perfect for you if:
- You struggle with perfectionism
- You're often hard on yourself about mistakes
- You compare yourself to others
- You're learning to embrace your journey
Included affirmations:
- "I can't be perfect and I don't need to be"
- "I can make mistakes and learn from them, without self-criticism"
- "I honour that my path in life will be different to others, I don't need to compare or compete"
- "I release the pressure to make the perfect decision - a perfect decision doesn't exist"
This set focuses on releasing perfectionism and embracing your humanity - perfect for working on self-acceptance and reducing self-criticism.
Set 2: Emotional resilience & inner strength
Perfect for you if:
- You're navigating challenging times
- You experience anxiety or fear about change
- You want to build emotional courage
- You're learning to trust yourself more
Included affirmations:
- "My courage is stronger than my fear"
- "I can try something new, make mistakes and grow"
- "I have dealt with challenges before, I can deal with challenges again"
- "I can feel both grateful AND sad, nervous AND excited, brave AND afraid…"
'My courage is stronger than my fear'
This set is particularly powerful for building emotional resilience and finding strength during periods of change or uncertainty.
Set 3: Boundaries, worth & living authentically
Perfect for you if:
- You struggle with people-pleasing
- You tend to overwork or overextend yourself
- You base your worth on achievements
- You want to prioritize joy without guilt
Included affirmations:
- "I can do anything, but not everything"
- "I am allowed to say no"
- "I don't need to earn rest to deserve it"
- "I can make time for things that bring me joy, without feeling guilty"
'I can do anything, but not everything'
This set helps you set healthy boundaries, embrace your inherent worth, and live more authentically.
Can't decide? Get all three sets and save
Always have the affirmation you need, no matter what life brings. Our bundle includes all three sets at a special price.
How to use your affirmation cards
- Pick a card each morning or whenever you need support
- Keep it visible on your desk, nightstand, or anywhere you'll see it regularly
- Return to it throughout the day as a gentle reminder
- Reflect on how it applies to your specific situation
"When affirmations are combined with small, real actions, they can help shift your mindset over time." – Dr. Michelle Chung, Clinical Psychologist
What makes our affirmation cards different?
They feel real
No forced positivity here. These cards understand that some days are harder than others, and that's okay.
Therapist-approved
Every affirmation has been checked by registered therapists and self-compassion experts.
Sustainably made
Printed in the UK on luxury 270gsm, FSC-certified paper with no plastic packaging.
Perfect for gifts
Add a free handwritten gift message to show someone they deserve kindness too.
Why experts recommend affirmations that feel genuine
"An effective affirmation will not feel inauthentic, invalidating of personal experience or rigid and demanding. Ideally it will tap into, and act as a reminder, of personal strengths, positive relationships and values." – Dr. Jeffrey McDonnell, Clinical Psychologist
I have worked with clinical psychologists, therapists, and leading self-compassion experts from around the world to create affirmations that genuinely help.
"These cards are a beautiful tool that offer gentle reminders to soothe the mind, ease tension, and cultivate a sense of peace. Unlike other affirmations that can veer into forced positivity, these cards focus on affirming self-acceptance and self-compassion." - Collette Jones, LCSW, Practice Owner and Licensed Therapist
Product Details
- Each set includes 20 affirmation cards
- Printed on luxury 270gsm, FSC-certified paper
- No plastic packaging
- Perfect for adults and teens
- £13.95 per set (or save with our bundle)
- Free UK shipping on orders over £25
- Gift messaging available
Ready to start your self-care journey?
Choose the set that speaks to you and take a small step toward being kinder to yourself today.
Description
Bringing self-compassion to positive affirmations
Make it simple to calm your mind, disrupt negative thought patterns, and build strength through self-kindness. These affirmation cards are designed to help you shift how you speak to yourself, making positive self-talk a habit.
Why choose these affirmation cards?
-
Gentle, impactful positive affirmations: Choose affirmations that feel real - ones that don’t ignore your struggles but help you work through them. These cards are designed to offer support that feels natural, using self-compassion to quiet self-doubt, break unkind thought patterns, and bring encouragement you can believe in.
- Backed by research: These affirmations are carefully chosen - rooted in self-compassion and approved by therapists.
- Inspiration, anytime: Keep them where you’ll see them - on your desk, your bedside, or your bag - for an instant boost of courage, calm, or compassion whenever you need it.
"These cards are a beautiful tool that offer gentle reminders to soothe the mind, ease tension, and cultivate a sense of peace. Unlike other affirmations that can veer into forced positivity, these cards focus on affirming self-acceptance and self-compassion." - Practice Owner and Licensed Therapist Collette Jones, LCSW
A thoughtful gift, full of kindness
These cards are perfect for showing someone they deserve kindness too. Add your own gift message which will be handwritten and included inside your order.
Affirmation card details:
~ In each set find 20 affirmation cards.
~ Printed in the UK on luxury 270gsm sustainably sourced paper from FSC-certified forests.
~ Plastic-free packaging.
~ Suitable for adults and teens.
Not sure how to use affirmation cards? Let us inspire you with this blog: How to use affirmation cards.
Customer Reviews
Looked a long time for cards that have a simple message. These are perfect. Fast shipping and quality cards.
Everything about this brand radiates positivity and kindness. I've had such a lovely experience working with Rachel and ADORE the cards. The cards are featured in my Grounding Wellness Bundle and they've been so well received. I was slightly sceptical about Affirmation Cards, but these are very different. I use them myself everyday now and prop one up on my desk before I start working.
They are the perfect thing to bring positivity and warmth into your 2025 and would make the best gift to yourself or a friend. Thank you for creating these card Rachel x
I work in a masculine, blue collar industry where we don't talk about feelings, etc. For Mental Health Awareness month I wanted to remind everyone that it is okay to be kind to themselves in a world that they are constantly working for others. It was so nice to see genuine smiles from some of the team when they read the affirmation cards they were given.
Thank you, Rachel, for helping me make this possible!
I love that these affirmations don’t make me feel pressured to feel a certain way but at the same time I’ve really noticed that looking at them regularly has made a real impact on the way I speak to myself. I would highly recommend.
A beautiful gift, made with care. Excellent communication while awaiting delivery. 10/10.
Frequently asked questions
How many cards come in each set?
Each set contains 20 unique affirmation cards.
How are these different from other affirmation cards?
Our cards avoid toxic positivity and instead focus on self-compassion, acknowledging that being human means having good and difficult days. They're designed to feel authentic and supportive rather than invalidating.
Do affirmations actually work?
Research shows that thoughtfully chosen affirmations can be effective, especially when they feel authentic. As Dr. Caroline Lee notes: "To create powerful, positive affirmations, we need to be aware of unconscious negative thoughts and consciously counter them with statements that resonate deeply."
“I instantly feel a sense of groundedness and calm”
Affirmations can be so helpful along our healing journey. And these affirmations are truly so beautiful and powerful! When I read them, I instantly feel a sense of groundedness and calm. They are wonderful reminders for when I need to slow down and reconnect with myself. I also love that they are centered around having more compassion and kindness for ourselves. I will definitely be utilizing these with my clients, as well as practicing them myself. Thank you so much Rachel!
